A New Way to Market

Have you ever gone into a store whether it is an electronics store, supermarket, or fashion department store and found on product labels this curious square with the words “scan me” for additional information?  That little square whether it is in black and white or in color is a QR Code (quick response).  You can upload this information into your mobile phone by scanning it for contact information or for product information.

QR Code

What do you do with this QR Code?  You can add it to your business card, put it on tag labels on garments and on packages all with the aim of driving traffic to a sales campaign or website to providing consumers with more information on a product or service.

But before you go ahead and have one designed for you, and you start adding it  to everything that represents you and your business, you should have a strategy in mind. Scanbuy, which processes 20% of all the QR Codes scanned globally, saw an increase in average scans per person from four scans in 2014 to 4.6 scans in 2015.  The industries which consumers are scanning QR Codes are food and beverage, consumer electronics, media, entertainment, wireless and home improvement.

But there is something for us to remember, not all consumers will be using these codes.  We have to determine that our target market will or has used QR Codes, and determine what motivates them.  How can these codes help me to grow my marketing strategy?  Will they pique curiosity enough to initiate the act of purchasing?  These codes can actually link to another page or document, so think what you want them to link to, a resume, a newspaper article or customer recommendations.

The target audience that uses these codes the most are the Millennium generation, those people who are 18 to 35 who use social networking.  But that doesn’t mean that this is the only target, older, savvy folks may use it as well, but they are slower to adopt them.

These codes are another way to have potential customers recognize your name.  So, give it a try and see what happens.


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